Protection Through Behavior Modification
We live with millions of other animals – some by choice, others unavoidably. This creates all sorts of frictions. We want the nuisance pests out of our lives; we want to keep our pets safe; we want our crops protected; we want to keep our loved ones and ourselves safe. But protection can often mean harm to other animals. Other times it means vigilance, or inconvenience, or inaccessibility.
At Aversion Technologies, our guiding principle is protection through behavior modification. Our products prevent rodents from chewing on wires by making the wire unattractive; to make dangerous liquids unpalatable; to make pests choose to not eat ornamental plants.
This concept of harmless protection became the philosophy, the animating idea, behind Aversion Technologies. Founded in 2005, we are the only company in the world that exclusively offers products to modify behavior, thereby providing protection through avoidance. We believe that behavioral change can be accomplished through conditioning in the form of distasteful – but harmless – consequences. We have found that it rarely takes more that one or two encounters with our products to cause an avoidance reaction in the future. We aspire to provide protection for people, plants and products through the addition of these harmless substances to potentially dangerous products.
Protection by changing behavior and without causing any harm?
What a great idea!